How To Write An Email In 3 Simple Steps? | Free Templates Included

5 min readOct 13, 2022

If you want to write an effective email, you need to hook the right people. So the question is How To Write An Email In 3 Simple Steps?

Well tell them a story, then show them what you have to offer.

And all this can be done in just three simple steps.

Let’s dive into the details to truly understand each step, starting with the first step:

1. Use A Hook

How To Write An EmailHow To Write An Email

A hook is designed to grab people’s attention, to make them listen to the story, and see your offer.

Hooks are typically short and bold statements that make people keep reading what you have to tell them.

Your hook must connect with your audience on a personal and emotional level to keep them hooked.

So let’s take an example.

Let’s say that your targeted audience is people who want to make money online.

Then a compelling hook that will grab their attention by relating to them emotionally would work.

Hook — “Do you feel there’s more to life than showing up to your 9 to 5 job every day?”

Great.

Now that we’ve got a hook, let’s move on to the second step, which is the story.

2. Tell A Story

Now, the story is the biggest part of your email.

It is titled The Story because that is exactly what it is.

It’s designed to tell a story that will really connect with your audience even more personally than the hook itself ultimately leading them to your offer.

So let’s take an example.

Let’s say that your targeted audience consists of people who want to make money online.

Then the story could be:

In 2016, I and my best friend started two websites with the goal to start making money online and quit our jobs.

Now we wrote hundreds of blog posts on the website without success, then three YouTube channels later with hundreds of videos on them.

We failed to achieve our goal once again.

After having invested thousands of dollars and thousands of hours creating content, we felt beaten down and completely lost, but we kept searching for ways to achieve our goal.

So one day we went online, searching for new ways to make a living online, and found one called “sell online courses”

Fast forward a couple of years and we started a business in 2018 where we make a living creating valuable online courses that create jobs and help people create their own online businesses.

Quite a story, right?
Read More: How To Get Email Subscribers? | 4 Easy Steps

3. Give An Offer

Moving on to the third and final step, which is the actual offer.

We have hooked our audience with a short and bold statement that connects with them.

Then we tell a story that connects and relates to them on an even deeper level.

Your story will demonstrate that you’ve been where they are, and now it’s time to give them an offer.

This is something where they need to take action.

It could be signing up for a newsletter, webinar, or mini-course, and it could be selling your products or services.

Now, the length of your offer depends on how much you’re asking for.

It can be short if it’s for free and longer if it’s about buying something in exchange for money.

Let’s take an example.

Let’s say that your targeted audience is still people who want to make money online.

Then the offer could be, If you’d like to start making money online, we’re happy to show you how you can do it for free.

You just have to click on the link below and sign up with your email to register for the 4 to 5 Minute free webinar and we’ll show you how we create our jobs. Less than one year after we’d figured out the system, it’s completely free.

See you inside the webinar.

So now when we put them all together, we have a highly converting email with a hook, a story, and an offer.

Now, if you can make sure that all your emails include these three steps, you’ll see much higher conversions.

Now that you know how to create amazing emails, make life a lot easier.

Here are seven of the most common email templates, all in a copy-paste format with an in-built hook story and an offer.

1. Products/Services Pitch Email 2. Product Launch Email 3. Testimonial/Review Request Email 4. Discount Offer Email 5. Re-engagement Email 6. Newsletter Email 7. Latest Blog Post Email

So you’ll be doing less work while getting higher conversions. Now you know how to write an email that actually works.

Conclusion: